World Dog Show 2025 gathered 48,000 visitors and 20,000 dogs at Helsinki Expo and Convention Centre for one of the largest events in the dog world. Capital Creative created the visual concept and screen content for the main ring, bringing a fresh, animated and elegant identity to the show. Capital AV was responsible for the technical production of the main ring.

The visual direction was built around a new 3D animated style, with the blue dog fur-inspired animation becoming the defining look of the show. The animation brought softness, movement and character to the large LED surfaces, creating a visual world that felt playful yet premium. The main ring featured a wide LED screen setup, including a 17.6-metre LED wall that opened from the centre using Cybermotion technology for judge and finalist entrances.

Because the event involved animals, the design had to be visually impressive without becoming stressful or distracting for the dogs. Lighting and content were designed to stay calm, controlled and camera-friendly, while still delivering the scale and polish expected from an international show production.

Visual concept & design: Jaakko Peltomäki & Max Lapinsuo-Sylwén
3D animation & screen content: Max Lapinsuo-Sylwén
Operation: Jaakko Peltomäki
Technical production: Capital AV