For the first time ever, American Express brought its Platinum Members Night concept to an arena scale — and we had the privilege of designing and operating the full visual experience for this exclusive event.
Held at Helsinki’s Metro Areena, the evening gathered over 3,000 Platinum guests for an unforgettable celebration featuring live performances by ANI and Mirella. Our task was to translate the exclusivity and sophistication of the American Express brand into a large-scale, immersive live environment.

The centerpiece of our design was a 24-meter-wide LED screen, spanning the entire stage background. This provided us with a powerful visual surface to merge live camera feeds, brand content, and artist visuals into one cohesive narrative. The screen became both the architectural backbone and storytelling medium of the show, shifting fluidly between moments of brand presence and artist-driven emotion.

Because both artists brought their own lighting operators, we focused our lighting design on flexibility and creative freedom. The rig was planned to support multiple visual identities — offering each operator a wide palette of possibilities while maintaining consistency with the overall look and feel of the night.

Every detail, from content creation and screen programming to live operation, was designed to reflect the premium yet modern spirit of the American Express brand. The result was a seamless fusion of brand experience, live performance, and technical precision.

We are deeply thankful to American Express for their trust and collaboration on this milestone production.

Technical production: Capital AV
Visual design: Max Lapinsuo-Sylwén
Lighting operator: Eero Keskinen
Video operator: Saku Väänänen